Lived experience meets data.
Jashima and Suswana have spent the last decade working on cultural programming, events, films, tours, and with corporations to uplift and support South Asians in the diaspora. The two crossed paths working on a short film and realized they had a mutual passion for building brands and artists.
With equitability in mind from inception to execution, they are setting the standards they want to live by. There has long been a disconnect between our stories and who tells them, the duo hopes to embody inclusion through marketing campaigns, content productions and talent management.
LEARN MORE ABOUT THE FOUNDERS ︎︎︎
JASHIMA WADEHRA
Co-Founder (she/her)Brand strategist and writer Jashima has been a creative consultant and experiential events planner for over five years. With a background in luxury automotives, brand partnerships, and music marketing, Jashima has curated over 300+ events and activations across disciplines.
Her love for storytelling is embodied in her pieces as a journalist and in helping clientele sell without selling out. Jashima serves as the music partnerships lead for Brown Girl Magazine working with over 300 artists between 2019-2022 and manages Avanti Nagral, Abe, Miki Montebello, DJ Rekha and Daksh Kubba.
Beyond entertainment, Jashima spends time on arts programming with the South Asian Youth Action, and scaling maternal healthcare app, Myri Health.
INSTAGRAM
Her love for storytelling is embodied in her pieces as a journalist and in helping clientele sell without selling out. Jashima serves as the music partnerships lead for Brown Girl Magazine working with over 300 artists between 2019-2022 and manages Avanti Nagral, Abe, Miki Montebello, DJ Rekha and Daksh Kubba.
Beyond entertainment, Jashima spends time on arts programming with the South Asian Youth Action, and scaling maternal healthcare app, Myri Health.
SUSWANA CHOWDHURY
Co-Founder (she/her)An interdisciplinary artist, Suswana works as a film and event producer managing high-value, large-scale productions. She dedicates her time to develop narrative film and documentary projects that are reflective of the multilingual, multicultural world she grew up in.
Having worked in corporate digital marketing, she understands the ins and outs of selling a story. Suswana's Bangla short film, "Dawat" had its world premiere at the 2021 Dhaka International Film Festival and is currently streaming on Roku's GenreTV channel. Suswana has years of experience in curating physical and digital events including an international annual Bengali youth festival.
Passionate in her belief that education is a human right, Suswana actively fundraises to build sustainable and accessible education for girls in developing cities globally.
INSTAGRAM
Having worked in corporate digital marketing, she understands the ins and outs of selling a story. Suswana's Bangla short film, "Dawat" had its world premiere at the 2021 Dhaka International Film Festival and is currently streaming on Roku's GenreTV channel. Suswana has years of experience in curating physical and digital events including an international annual Bengali youth festival.
Passionate in her belief that education is a human right, Suswana actively fundraises to build sustainable and accessible education for girls in developing cities globally.