Myri Health

Types of Services
Brand Strategy
Go-to-Market Strategy
Social Media Strategy
Business Development
Product Development 

About the Client
Myri Health is a pregnancy and postpartum app and consultancy designed to bridge the gap in postnatal maternal care with specialized delivery based (c-section or vaginal) rehab, resources and community services. 




Background
Ode was brought in from the outset to grow a community and convert members to app users. Ode has been a founding member of the team and part of the recent rebranding from The Snapback to Myri Health to feel more relatable as a universal app for moms while also being reminsicent of South Asian languages.



We developed brand copy and identity including a digital presence through organic content series, influencer partnerships, giveaways, blogs and online communities.


Using a 360° approach consisting of human content, humor, informational content and features, our social media strategy encourages audiences to engage with and purchase services but simultaneously learn why they are imperative (i.e. teaching women about incontinence causes so they invest in pelvic floor strengthening). All content was created in-house for a native social format.



With an average of over 30,000 impressions per week, and 5,000+ new page views, regularly, we are using the aggregated data to create targeted paid ads + press placements to reach the new wave of postpartum parents seeking digital resources due to the decline in specialist appointment availabilities during COVID.

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