Kulture Khazana
Types of Services
Brand Strategy
Go-to-Market Strategy
Business Development
Product Development
About the Client
Kulture Khazana is an Indian cultural toy brand focused on making heritage and culture accessible and shareable. They have provided children’s materials to over 9000 families, public libraries, non-profits, temples, and schools across the United States.
Brand Strategy
Go-to-Market Strategy
Business Development
Product Development
About the Client
Kulture Khazana is an Indian cultural toy brand focused on making heritage and culture accessible and shareable. They have provided children’s materials to over 9000 families, public libraries, non-profits, temples, and schools across the United States.
Background
Ode is an integral part of Kulture Khazana's end-to-end strategy and product innovation pipeline. Working together year-round, Ode has played an influential role in various facets of the brand, including packaging, marketing materials and content strategy. Our work together has resulted in Kulture Khazana’s product placement at Target and Nordstrom, and its winning of the 2022 Fedex Small Business Grant.
Ode is an integral part of Kulture Khazana's end-to-end strategy and product innovation pipeline. Working together year-round, Ode has played an influential role in various facets of the brand, including packaging, marketing materials and content strategy. Our work together has resulted in Kulture Khazana’s product placement at Target and Nordstrom, and its winning of the 2022 Fedex Small Business Grant.
Product Development
Ode produced “Treasure Tales,” a storytime album as a free cultural educational resource for parents to play for their kids at bedtime and on road trips. The album has garnered 3K+ streams.
Ode produced “Treasure Tales,” a storytime album as a free cultural educational resource for parents to play for their kids at bedtime and on road trips. The album has garnered 3K+ streams.
5000+
increase in Instagram followers over first two quarters350,000+
impressions on social media posts and stories 46%
open rate on newsletters 300%+
sale increase immediately following launch of Diwali marketing campaign including an influencer strategy resulting in selling out of inventory within 24 hours
What started as a social media consulting relationship has now evolved into a strategic partnership. In about a year of us working together, we have built an engaged community and an intentional brand for Kulture Khazana. They've been a big part of social media campaigns, press contributions, new product launches, partnerships, and customer acquisition strategy. Jashima and Suswana are an integral part of strategic decision-making and building the future of Kulture Khazana.