https://odeto.co Ode. Tue, 14 Feb 2023 03:19:34 +0000 https://odeto.co en https://odeto.co/Landing-page Sat, 17 Dec 2022 23:28:33 +0000 Ode. https://odeto.co/Landing-page A multicultural marketing and talent management agency. https://odeto.co/What-we-do Wed, 28 Dec 2022 02:40:28 +0000 Ode. https://odeto.co/What-we-do <img width="3608" height="1688" width_o="3608" height_o="1688" data-src="https://freight.cargo.site/t/original/i/f2eea9d5edfa27e7af7361ddb090bdaa03b12ee721746dc603e8149cfc1ed87d/services.png" data-mid="184051387" border="0" src="https://freight.cargo.site/w/1000/i/f2eea9d5edfa27e7af7361ddb090bdaa03b12ee721746dc603e8149cfc1ed87d/services.png" /> What we doOde helps brands, businesses, and artists scale through culturally competent brand strategy, storytelling, end-to-end event production, and artist management. EXPLORE OUR SERVICES https://odeto.co/Our-latest-work Wed, 28 Dec 2022 02:51:51 +0000 Ode. https://odeto.co/Our-latest-work .image-gallery hr + * { font-size: 0.8em; color: #221a1a; } Our latest work See all Our Case Studies <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bb9054b9c056db2b93da66e7b2a71f4cfc139f9a889e6013c8cd99201e48c3b6/kkfinak.jpg" data-mid="184051678" border="0" alt="Kulture Khazana: Making Culture AccessibleStrategizing brand, product, and marketing to provide children's materials to 9000 families, public libraries, non-profits, temples, and schools" data-caption="&lt;small&gt;Kulture Khazana: Making Culture Accessible&lt;/small&gt;&lt;hr&gt;Strategizing brand, product, and marketing to provide children's materials to 9000 families, public libraries, non-profits, temples, and schools" src="https://freight.cargo.site/w/1000/i/bb9054b9c056db2b93da66e7b2a71f4cfc139f9a889e6013c8cd99201e48c3b6/kkfinak.jpg" /> <img width="1500" height="762" width_o="1500" height_o="762" data-src="https://freight.cargo.site/t/original/i/323fa965ea9d610f62254cf008cd10f4a38238b90a7b1394cde3b523aa650256/vevo.png" data-mid="184052749" border="0" alt="Asian Pacific Islander Heritage Month: Spotlight on OdeSpotlighting South Asian musical artists through playlist curation, in partnership with VEVO" data-caption="&lt;small&gt;Asian Pacific Islander Heritage Month: Spotlight on Ode&lt;/small&gt;&lt;hr&gt;Spotlighting South Asian musical artists through playlist curation, in partnership with VEVO" src="https://freight.cargo.site/w/1000/i/323fa965ea9d610f62254cf008cd10f4a38238b90a7b1394cde3b523aa650256/vevo.png" /> <img width="1500" height="762" width_o="1500" height_o="762" data-src="https://freight.cargo.site/t/original/i/00ad63f8aa0171d8eab64b07001990020222da2c21c8eae6bff99ab8900c9b1f/massappeal.png" data-mid="184052725" border="0" alt="An Ode to South Asians in the Music IndustryCelebrating the South Asian change-makers behind-the-scenes for AAPI Heritage Month, in partnership with Mass Appeal" data-caption="&lt;small&gt;An Ode to South Asians in the Music Industry&lt;/small&gt;&lt;hr&gt;Celebrating the South Asian change-makers behind-the-scenes for AAPI Heritage Month, in partnership with Mass Appeal" src="https://freight.cargo.site/w/1000/i/00ad63f8aa0171d8eab64b07001990020222da2c21c8eae6bff99ab8900c9b1f/massappeal.png" /> https://odeto.co/Love-from-our-talent Wed, 28 Dec 2022 06:14:15 +0000 Ode. https://odeto.co/Love-from-our-talent Testimonials&nbsp; Learn More about our Artists I have absolutely loved working with Ode! They are mission-driven, passionate and work incredibly hard to bring your vision to life while guiding you along the process and coming up with creative and effective strategies. They're not just thinkers, they're doers; and more importantly, they genuinely care about every project they take on.I have worked with several management and marketing companies globally, but none of them have been like Ode. Their hands-on approach, artist first team, and years of experience are just the tip of the iceberg. The nurture, care and compassion they put in is what sets them apart. They genuinely understand what it takes to represent your culture, your story, and how to amplify that for a global landscape, leveraging all possible tools that exist digitally and physically. Avanti NagralARTIST, CONTENT CREATOR, &amp; SOCIAL ENTREPRENEUR I worked with Ode on my first ever book publication in the summer of 2021, and it was one of the best decisions I made. We collaborated on the go-to-market plan for the book, as well as a launch party. They were very accommodating for my schedule, and wasted no time once we got to work – every call with them felt meaningful and impactful. The breadth of their understanding in marketing, logistics, and distribution channels was paramount to the success of the book launch.As an added bonus, Suswana and Jashima were a delight to work with and I felt confident that they were in my corner the whole way through, even after our partnership had concluded. JeanAUTHOR OF QUARANTINED THOUGHTS <img width="600" height="905" width_o="600" height_o="905" data-src="https://freight.cargo.site/t/original/i/4d284c60b728b863e2fb8112652349db9831a0481b672ac6f55f74102d8e0ee3/avanti-concert-9.11.22-edits-13.jpg" data-mid="184994284" border="0" data-scale="79" src="https://freight.cargo.site/w/600/i/4d284c60b728b863e2fb8112652349db9831a0481b672ac6f55f74102d8e0ee3/avanti-concert-9.11.22-edits-13.jpg" /> https://odeto.co/I-m-Doing-My-Job Mon, 13 Feb 2023 17:59:26 +0000 Ode. https://odeto.co/I-m-Doing-My-Job Documentary Screening for “I’m Doing My Job” TYPE OF SERVICE Event ProductionAbout the client Aneri Shah is the Founder of Sightworthy and Lonely Girl. Lonely Girl is a production company focused on humanizing women’s stories through Aneri’s lens as a queer South Asian writer and director. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfa690976f237b99488102c736bdc5cbe3c2f054ecbbd2f3430f6c627b9be4a8/DocScreening.png" data-mid="168282909" border="0" src="https://freight.cargo.site/w/1000/i/bfa690976f237b99488102c736bdc5cbe3c2f054ecbbd2f3430f6c627b9be4a8/DocScreening.png" /> <img width="2880" height="3600" width_o="2880" height_o="3600" data-src="https://freight.cargo.site/t/original/i/c9b307fc64a00b96b0499899877e838d57f2c8b649912d8ddfeed9664562a71f/091322-ImDoingMyJobScreening-24.jpg" data-mid="168282570" border="0" src="https://freight.cargo.site/w/1000/i/c9b307fc64a00b96b0499899877e838d57f2c8b649912d8ddfeed9664562a71f/091322-ImDoingMyJobScreening-24.jpg" /> BackgroundOde produced the New York, Los Angeles, and Toronto screenings for Lonely Girl’s first documentary project, “I’m Doing My Job,” a film that followed the lives of six South Asian and Black women front line workers during the pandemic.&nbsp; Ode produced both screenings end-to-end from location scouting, catering, entertainment to gift bags, beverage partners, and content capture. We centered around the film’s themes of leadership and being first generation to curate the screenings on both U.S. coasts to celebrate brands, artists and vendors from within the diaspora community. Each choice was intentional and aligned with the femme and immigrant focused values of Lonely Girl. https://odeto.co/Madam-Ji Mon, 13 Feb 2023 18:57:33 +0000 Ode. https://odeto.co/Madam-Ji Madam Ji Types of Services Brand Strategy Content Creation Business DevelopmentAbout the client Madam Ji is an Indian restaurant in New York City under Chef Abishek Sharma. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e437f750c933ba374ed6094cdda4174e7d47a2f63455479c31fe3bfbe6fe763/MadamJi.png" data-mid="168285953" border="0" src="https://freight.cargo.site/w/1000/i/5e437f750c933ba374ed6094cdda4174e7d47a2f63455479c31fe3bfbe6fe763/MadamJi.png" /> <img width="4500" height="3338" width_o="4500" height_o="3338" data-src="https://freight.cargo.site/t/original/i/98420f7154fb1be0f8e19deb5bf8c1c9ad06a3ac84e094a28545b311505cfe0e/logos-01.png" data-mid="171328048" border="0" src="https://freight.cargo.site/w/1000/i/98420f7154fb1be0f8e19deb5bf8c1c9ad06a3ac84e094a28545b311505cfe0e/logos-01.png" />Old identity <img width="4501" height="3338" width_o="4501" height_o="3338" data-src="https://freight.cargo.site/t/original/i/2d7810d354c45fc44bcee77cbdbe37a894a4d2fbe61a7d35b559d18ffeed5239/logos-02.png" data-mid="171328049" border="0" src="https://freight.cargo.site/w/1000/i/2d7810d354c45fc44bcee77cbdbe37a894a4d2fbe61a7d35b559d18ffeed5239/logos-02.png" />New identity BackgroundOde worked with Madam Ji to rebrand during the pandemic and shift stereotypical notions surrounding Indian food. &nbsp; To establish a strong identity across both of Chef Abishek’s restaurants, we decided to rename Surya as Madam Ji, Badshah's sister.While Badshah means "king" in Hindi, we wanted to refrain from using the Hindi equivalent for "queen" that often connotes a belonging to her husband. In cultural context, the title “Madam Ji” signifies a woman in charge with no association to her relationship status. <img width="1000" height="1294" width_o="1000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/a5d58aeb98d6c06612d01c7bd28f79153678814eff414f0f038c5532e33cdc5d/madamji-menu-oct-2022.png" data-mid="168303538" border="0" src="https://freight.cargo.site/w/1000/i/a5d58aeb98d6c06612d01c7bd28f79153678814eff414f0f038c5532e33cdc5d/madamji-menu-oct-2022.png" /> <img width="1440" height="1800" width_o="1440" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e0b17e0f4bbc8c9b7683f7e8d1302d67b1b0762bb0b31bdb5539721a7ac68b03/297097172_475342741261191_3572933848786726490_n.jpg" data-mid="168285643" border="0" src="https://freight.cargo.site/w/1000/i/e0b17e0f4bbc8c9b7683f7e8d1302d67b1b0762bb0b31bdb5539721a7ac68b03/297097172_475342741261191_3572933848786726490_n.jpg" /> <img width="1261" height="1264" width_o="1261" height_o="1264" data-src="https://freight.cargo.site/t/original/i/c68fd5bcc3bfea6d52cd8c00c655668d38e2d16e3b5fdc68030ac5e1c2b1685f/280242490_2090644421123301_229754636514836048_n.jpg" data-mid="168303405" border="0" src="https://freight.cargo.site/w/1000/i/c68fd5bcc3bfea6d52cd8c00c655668d38e2d16e3b5fdc68030ac5e1c2b1685f/280242490_2090644421123301_229754636514836048_n.jpg" /> Brand StrategyIn translating the Madam Ji identity to the physical restaurant, we opted for vivid shades of fuschia and blue that would speak for itself as the only restaurant on the block and stood for the bold, vivacious woman we see Madam Ji to be. <img width="1868" height="1964" width_o="1868" height_o="1964" data-src="https://freight.cargo.site/t/original/i/3ca78a0396f22a914378b5dce58be76b433ec62d6aee3f93bd7283028611cf15/social.png" data-mid="171328435" border="0" src="https://freight.cargo.site/w/1000/i/3ca78a0396f22a914378b5dce58be76b433ec62d6aee3f93bd7283028611cf15/social.png" /> content creation Previously, the Instagram feeds for both restaurants featured only photos of the dishes but not the mind behind the food. By placing Chef Abishek front and center on social media, we made it more clear now whose culinary vision the restaurants belong to and why these locations are more than just another restaurant in NYC. In doing so, Ode increased Chef Abishek's visibility and pivoted the restaurants to continue making profit during the pandemic. <img width="4432" height="4432" width_o="4432" height_o="4432" data-src="https://freight.cargo.site/t/original/i/397dbcfa8272d4acd290e02f28160344b9bc5154467fee0870d0aea903e4f1e2/DSC_2050.jpg" data-mid="171326684" border="0" src="https://freight.cargo.site/w/1000/i/397dbcfa8272d4acd290e02f28160344b9bc5154467fee0870d0aea903e4f1e2/DSC_2050.jpg" /> <img width="4094" height="3554" width_o="4094" height_o="3554" data-src="https://freight.cargo.site/t/original/i/6c06f7775997e9f8d9f9b800fff74b4a5b1cdcb5b72918a9b89a9d7819745b28/DSC_2332.jpg" data-mid="171326682" border="0" src="https://freight.cargo.site/w/1000/i/6c06f7775997e9f8d9f9b800fff74b4a5b1cdcb5b72918a9b89a9d7819745b28/DSC_2332.jpg" /> Business DevelopmentWith the global pandemic shifting consumer behavior to take-out, we recommended creating DIY Pani Puri Kits and a Delhi Date Night for Two special as competitive offerings for customers to indulge in the Madam Ji experience from home. Both of these items increased sales and their popular sit down brunch menu was also created with our advisement. <img width="1289" height="1289" width_o="1289" height_o="1289" data-src="https://freight.cargo.site/t/original/i/4aafcb204de1c67dfd19ac0e0b23639d9629724d7efd1c8ca8c30129e8605383/319888971_917630625948993_1313418153847358869_n.jpg" data-mid="168285287" border="0" src="https://freight.cargo.site/w/1000/i/4aafcb204de1c67dfd19ac0e0b23639d9629724d7efd1c8ca8c30129e8605383/319888971_917630625948993_1313418153847358869_n.jpg" />Hosted the premiere of Indian Matchmaking Season 2 with Brown Girl Magazine <img width="5372" height="5372" width_o="5372" height_o="5372" data-src="https://freight.cargo.site/t/original/i/051db1cbd6706be0574b06758ea0c66017c013fc3df9e3352f6819fbb3b1dc09/319888971_917630625948993_1313418153847358869_n.jpg" data-mid="168305936" border="0" src="https://freight.cargo.site/w/1000/i/051db1cbd6706be0574b06758ea0c66017c013fc3df9e3352f6819fbb3b1dc09/319888971_917630625948993_1313418153847358869_n.jpg" />Part of the official NYC guide <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab40a0b2437500306f0e32c4d05899007f26666e53588cba49c2458354049156/308069277_2071256976596337_2947258929568359910_n.jpg" data-mid="171326400" border="0" src="https://freight.cargo.site/w/1000/i/ab40a0b2437500306f0e32c4d05899007f26666e53588cba49c2458354049156/308069277_2071256976596337_2947258929568359910_n.jpg" />Catered Pakistan Flood Relief Fundraiser with HYFN Two years in, Madam Ji is now a staple location for Indian food in Manhattan and South Asian disapora events. https://odeto.co/Semonti Mon, 13 Feb 2023 19:04:42 +0000 Ode. https://odeto.co/Semonti Semonti Types of Services Brand Strategy Go-to-Market strategy Social Media Strategy Event Production Content Development&nbsp; About the ClientSemonti is a lifestyle brand by Bangladeshi-American Semonti Wahed. Her artistic abode, Semonti is a platform to create unique pieces to honor our collective journeys and signify solidarity across communities. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6336a1ce9d38233a75ccc2eb1d6ddc9bb2aa05beb6b4525957f9ef6739c927cc/Semonti.png" data-mid="168306517" border="0" src="https://freight.cargo.site/w/1000/i/6336a1ce9d38233a75ccc2eb1d6ddc9bb2aa05beb6b4525957f9ef6739c927cc/Semonti.png" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/c1912dfa442fb039cdeeee0c9f073bb9c97466d68e5bee51908a1d3749691d55/DSC_5688.jpg" data-mid="168306358" border="0" src="https://freight.cargo.site/w/1000/i/c1912dfa442fb039cdeeee0c9f073bb9c97466d68e5bee51908a1d3749691d55/DSC_5688.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/d6926a621798bb090df88bb018b90e687e4eb55b528eac64bce8c609e44ae418/DSC_5632.jpg" data-mid="168306347" border="0" src="https://freight.cargo.site/w/1000/i/d6926a621798bb090df88bb018b90e687e4eb55b528eac64bce8c609e44ae418/DSC_5632.jpg" /> <img width="3578" height="5367" width_o="3578" height_o="5367" data-src="https://freight.cargo.site/t/original/i/f3a35a3122535ce634a17ed34da3ddf6ba3e55b5f3d42bc6e0250c6f2bf9b9df/DSC_5623.jpg" data-mid="168306345" border="0" src="https://freight.cargo.site/w/1000/i/f3a35a3122535ce634a17ed34da3ddf6ba3e55b5f3d42bc6e0250c6f2bf9b9df/DSC_5623.jpg" /> <img width="3797" height="5696" width_o="3797" height_o="5696" data-src="https://freight.cargo.site/t/original/i/4b64d04d2b8bbcb53663ccaa33df89be64e716b2276af0eda76e6b618dc4de86/DSC_5636.jpg" data-mid="168306348" border="0" src="https://freight.cargo.site/w/1000/i/4b64d04d2b8bbcb53663ccaa33df89be64e716b2276af0eda76e6b618dc4de86/DSC_5636.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/d0a25b451c9ba552fc5f92780aa7b31e75dfca0ff5c2abc45d9d39abf5d524d1/DSC_5833.jpg" data-mid="168306364" border="0" src="https://freight.cargo.site/w/1000/i/d0a25b451c9ba552fc5f92780aa7b31e75dfca0ff5c2abc45d9d39abf5d524d1/DSC_5833.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/137d54b9fb2ee41276e693d6d1a1238e989cdb018adc9d0dac21f8ecedf45068/DSC_5831.jpg" data-mid="168306363" border="0" src="https://freight.cargo.site/w/1000/i/137d54b9fb2ee41276e693d6d1a1238e989cdb018adc9d0dac21f8ecedf45068/DSC_5831.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/314491bb7de8da4b12ff33c7f915906ef532529b8ba64f73b1c48da7caaf2bdd/DSC_5665.jpg" data-mid="168306355" border="0" src="https://freight.cargo.site/w/1000/i/314491bb7de8da4b12ff33c7f915906ef532529b8ba64f73b1c48da7caaf2bdd/DSC_5665.jpg" /> <img width="6000" height="3375" width_o="6000" height_o="3375" data-src="https://freight.cargo.site/t/original/i/527c772c70ecde07c82fad9b120223b6e6471724ac1636aeaa63914b5d264bf2/DSC_5752.jpg" data-mid="168306362" border="0" src="https://freight.cargo.site/w/1000/i/527c772c70ecde07c82fad9b120223b6e6471724ac1636aeaa63914b5d264bf2/DSC_5752.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6336a1ce9d38233a75ccc2eb1d6ddc9bb2aa05beb6b4525957f9ef6739c927cc/Semonti.png" data-mid="168306517" border="0" src="https://freight.cargo.site/w/1000/i/6336a1ce9d38233a75ccc2eb1d6ddc9bb2aa05beb6b4525957f9ef6739c927cc/Semonti.png" /> Background Ode was tasked with aiding in the brand launch of Semonti to create a cohesive brand identity and a strategy that reflects Semonti’s personal values that are core to the thought process of the company. Having scaled multiple businesses from the ground up, we used our prior learnings and expertise to advise on a launch strategy that would be low cost to start with but allow multiple avenues of content to build marketing and create a customer base.&nbsp; Ode end-to-end produced an editorial campaign consisting of product photos, model photos and a collection video for use across the website, social properties, newsletters and at physical events. Content Development The Inheritance Collection campaign release video showcases an inaugural collection of sarees, each a dedication to Semonti's roots on digitally printed cotton. https://odeto.co/Kulture-Khazana Mon, 13 Feb 2023 19:26:38 +0000 Ode. https://odeto.co/Kulture-Khazana Kulture Khazana Types of Services Brand Strategy Go-to-Market Strategy Business Development Product Development&nbsp; About the ClientKulture Khazana is an Indian cultural toy brand focused on making heritage and culture accessible and shareable. They have provided children’s materials to over 9000 families, public libraries, non-profits, temples, and schools across the United States. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7d5475c6521d785c129dc2de5090a4dba125ed53645c6a61e2a79adc51c1dca7/Kulture.png" data-mid="168315405" border="0" src="https://freight.cargo.site/w/1000/i/7d5475c6521d785c129dc2de5090a4dba125ed53645c6a61e2a79adc51c1dca7/Kulture.png" /> Background Ode is an integral part of Kulture Khazana's end-to-end strategy and product innovation pipeline. Working together year-round, Ode has played an influential role in various facets of the brand, including packaging, marketing materials and content strategy. Our work together has resulted in Kulture Khazana’s product placement at Target and Nordstrom, and its winning of the 2022 Fedex Small Business Grant. <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/8c92030e4b83b740efdfea9cf0f51f28e4e01da483c15247c9f6462ecb032703/TreasureTalesPodcastCover.png" data-mid="171328872" border="0" src="https://freight.cargo.site/w/1000/i/8c92030e4b83b740efdfea9cf0f51f28e4e01da483c15247c9f6462ecb032703/TreasureTalesPodcastCover.png" /> <img width="1170" height="2115" width_o="1170" height_o="2115" data-src="https://freight.cargo.site/t/original/i/10309b0ef7a799e7c40bd96f1ed0c66ee1d11190967a9067a01005b98bda4508/spotify.jpg" data-mid="171329056" border="0" src="https://freight.cargo.site/w/1000/i/10309b0ef7a799e7c40bd96f1ed0c66ee1d11190967a9067a01005b98bda4508/spotify.jpg" /> Product Development Ode produced “Treasure Tales,” a storytime album as a free cultural educational resource for parents to play for their kids at bedtime and on road trips. The album has garnered 3K+ streams. <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/b29390517a203e937512fe7dcfa2aa2bc3705b58a2062d07aa8c749790cb94e7/SAR08454.jpg" data-mid="171330352" border="0" src="https://freight.cargo.site/w/1000/i/b29390517a203e937512fe7dcfa2aa2bc3705b58a2062d07aa8c749790cb94e7/SAR08454.jpg" /> <img width="1170" height="2273" width_o="1170" height_o="2273" data-src="https://freight.cargo.site/t/original/i/5a465749869681857427cc874ef2bf599e13c35ce727c917da4a5866368cc399/insta.jpg" data-mid="171329510" border="0" src="https://freight.cargo.site/w/1000/i/5a465749869681857427cc874ef2bf599e13c35ce727c917da4a5866368cc399/insta.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/36ce806c8c42439e98220fd527ebae3a6ba181a182eaac1876e65de6cda8eec7/SAR08456.jpg" data-mid="171330351" border="0" src="https://freight.cargo.site/w/1000/i/36ce806c8c42439e98220fd527ebae3a6ba181a182eaac1876e65de6cda8eec7/SAR08456.jpg" /> 5000+increase in Instagram followers over first two quarters 350,000+impressions on social media posts and stories 46%open rate on newsletters 300%+sale increase immediately following launch of Diwali marketing campaign including an influencer strategy resulting in selling out of inventory within 24 hours <img width="600" height="402" width_o="600" height_o="402" data-src="https://freight.cargo.site/t/original/i/9d63114ed86cf5fffa47f29c65fd32e5c4171c4876fa63cc75951299beca4fab/Kulture-Khazana-Publications.png" data-mid="218748484" border="0" data-scale="60" src="https://freight.cargo.site/w/600/i/9d63114ed86cf5fffa47f29c65fd32e5c4171c4876fa63cc75951299beca4fab/Kulture-Khazana-Publications.png" /> Marketing strategy and discoverability tactics led to placement in reputable editorial publications What started as a social media consulting relationship has now evolved into a strategic partnership. In about a year of us working together, we have built an engaged community and an intentional brand for Kulture Khazana. They've been a big part of social media campaigns, press contributions, new product launches, partnerships, and customer acquisition strategy. Jashima and Suswana are an integral part of strategic decision-making and building the future of Kulture Khazana. Akruti Babaria Founder of Kulture Khazana https://odeto.co/Myri-Health Tue, 14 Feb 2023 03:11:43 +0000 Ode. https://odeto.co/Myri-Health Myri Health Types of Services Brand Strategy Go-to-Market StrategySocial Media Strategy Business Development Product Development&nbsp; About the Client Myri Health is a pregnancy and postpartum app and consultancy designed to bridge the gap in postnatal maternal care with specialized delivery based (c-section or vaginal) rehab, resources and community services.&nbsp; <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/d5f31a384aacaf38bae8c1d1a67d147b543588971d671c05dde335037402f993/Myri.png" data-mid="171337768" border="0" src="https://freight.cargo.site/w/1000/i/d5f31a384aacaf38bae8c1d1a67d147b543588971d671c05dde335037402f993/Myri.png" /> <img width="600" height="445" width_o="600" height_o="445" data-src="https://freight.cargo.site/t/original/i/6f9a712a4f8ce787f98e9e6cd197fde034525fae390b10091205a53bca895afd/Myri-Health-Logo.png" data-mid="218748875" border="0" src="https://freight.cargo.site/w/600/i/6f9a712a4f8ce787f98e9e6cd197fde034525fae390b10091205a53bca895afd/Myri-Health-Logo.png" /> Background Ode was brought in from the outset to grow a community and convert members to app users.&nbsp;Ode has been a founding member of the team and part of the recent rebranding from The Snapback to Myri Health to feel more relatable as a universal app for moms while also being reminsicent of South Asian languages. <img width="1170" height="1984" width_o="1170" height_o="1984" data-src="https://freight.cargo.site/t/original/i/c3f47402c9eb7c3ccfba7b84239d65e3c5931ac57a672d327f860ce20b740f65/IMG_6490.jpeg" data-mid="171331661" border="0" src="https://freight.cargo.site/w/1000/i/c3f47402c9eb7c3ccfba7b84239d65e3c5931ac57a672d327f860ce20b740f65/IMG_6490.jpeg" /> We developed brand copy and identity including a digital presence through organic content series, influencer partnerships, giveaways, blogs and online communities. Using a 360° approach consisting of human content, humor, informational content and features, our social media strategy encourages audiences to engage with and purchase services but simultaneously learn why they are imperative (i.e. teaching women about incontinence causes so they invest in pelvic floor strengthening). All content was created in-house for a native social format. <img width="1000" height="750" width_o="1000" height_o="750" data-src="https://freight.cargo.site/t/original/i/c2d266529f9d3c39b718c76cbc1f326a02bbf255a821e8b359a2c2554e71dca4/mockup-featuring-two-iphones-x-floating-against-a-solid-color-background-28764.png" data-mid="171331550" border="0" src="https://freight.cargo.site/w/1000/i/c2d266529f9d3c39b718c76cbc1f326a02bbf255a821e8b359a2c2554e71dca4/mockup-featuring-two-iphones-x-floating-against-a-solid-color-background-28764.png" /> <img width="500" height="903" width_o="500" height_o="903" data-src="https://freight.cargo.site/t/original/i/9870cf1fad217ed96cfd8ba66b7dd77b071b12814d95557183cb9afbc19007e5/iphone-x-ios-scree4nshot-generator-1321-1.png" data-mid="171331551" border="0" src="https://freight.cargo.site/w/500/i/9870cf1fad217ed96cfd8ba66b7dd77b071b12814d95557183cb9afbc19007e5/iphone-x-ios-scree4nshot-generator-1321-1.png" /> With an average of over 30,000 impressions per week, and 5,000+ new page views, regularly, we are using the aggregated data to create targeted paid ads + press placements to reach the new wave of postpartum parents seeking digital resources due to the decline in specialist appointment availabilities during COVID. https://odeto.co/Quarantined-Thoughts Tue, 14 Feb 2023 03:19:34 +0000 Ode. https://odeto.co/Quarantined-Thoughts Book Launch of “Quarantined Thoughts” Types of Services Release Marketing Strategy Event Production Content Development About the Client Jean-Sebastien Surena is a poet and spoken word artist.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9616e1df04a2a2f04b5fc6d1afd46ae5a5c0bf756ad5722e6fd75c90fdb13876/Quarantined.png" data-mid="168315258" border="0" src="https://freight.cargo.site/w/1000/i/9616e1df04a2a2f04b5fc6d1afd46ae5a5c0bf756ad5722e6fd75c90fdb13876/Quarantined.png" /> Background In 2021, Jean was publishing his first chapbook, “Quarantined Thoughts,” a collection of poems he wrote during the first year of the pandemic. Ode advised on the marketing campaign leading up to the release of the book and produced the release party event. <img width="1397" height="931" width_o="1397" height_o="931" data-src="https://freight.cargo.site/t/original/i/3026770081e0ec1cc8f5917f0090265c7c9ad214ff9b8302a4d301e5d5221f7a/Quarantined-Thoughts-release-351.png" data-mid="171330513" border="0" src="https://freight.cargo.site/w/1000/i/3026770081e0ec1cc8f5917f0090265c7c9ad214ff9b8302a4d301e5d5221f7a/Quarantined-Thoughts-release-351.png" /> <img width="2037" height="3056" width_o="2037" height_o="3056" data-src="https://freight.cargo.site/t/original/i/515769fa6829c1154f681faa197a9a3968ad86ad4320e7dc5aca89b81bb7ed58/Quarantined-Thoughts-release-171.png" data-mid="171330514" border="0" src="https://freight.cargo.site/w/1000/i/515769fa6829c1154f681faa197a9a3968ad86ad4320e7dc5aca89b81bb7ed58/Quarantined-Thoughts-release-171.png" /> We developed brand copy and identity including a digital presence through organic content series, influencer partnerships, giveaways, blogs and online communities. We understood the importance of getting the book into as many hands as possible prior to its public release to create excitement and buzz.&nbsp; Within the first week after release, “Quarantined Thoughts” charted on Amazon’s top 10 African American poetry new releases. Content Development We leaned into Jean’s love for performance and visual arts to create a poetry visual set to one of the pieces from the book. The film has been selected to 5 film festivals and has won “Best Poetry” and “Best Performance.”