An Ode to our clients



Brand Strategy & Content Curation


Event Production


 

Documentary Screening for “I’m Doing My Job”

TYPE OF SERVICE
Event Production

About the client
Aneri Shah is the Founder of Sightworthy and Lonely Girl. Lonely Girl is a production company focused on humanizing women’s stories through Aneri’s lens as a queer South Asian writer and director.





Background
Ode produced the New York, Los Angeles, and Toronto screenings for Lonely Girl’s first documentary project, “I’m Doing My Job,” a film that followed the lives of six South Asian and Black women front line workers during the pandemic.

Ode produced both screenings end-to-end from location scouting, catering, entertainment to gift bags, beverage partners, and content capture.


We centered around the film’s themes of leadership and being first generation to curate the screenings on both U.S. coasts to celebrate brands, artists and vendors from within the diaspora community. Each choice was intentional and aligned with the femme and immigrant focused values of Lonely Girl.

Madam Ji

Types of Services
Brand Strategy
Content Creation
Business Development

About the client
Madam Ji is an Indian restaurant in New York City under Chef Abishek Sharma.







Old identity


New identity

Background
Ode worked with Madam Ji to rebrand during the pandemic and shift stereotypical notions surrounding Indian food.

To establish a strong identity across both of Chef Abishek’s restaurants, we decided to rename Surya as Madam Ji, Badshah's sister.


While Badshah means "king" in Hindi, we wanted to refrain from using the Hindi equivalent for "queen" that often connotes a belonging to her husband. In cultural context, the title “Madam Ji” signifies a woman in charge with no association to her relationship status.



Brand Strategy
In translating the Madam Ji identity to the physical restaurant, we opted for vivid shades of fuschia and blue that would speak for itself as the only restaurant on the block and stood for the bold, vivacious woman we see Madam Ji to be.



content creation
Previously, the Instagram feeds for both restaurants featured only photos of the dishes but not the mind behind the food. By placing Chef Abishek front and center on social media, we made it more clear now whose culinary vision the restaurants belong to and why these locations are more than just another restaurant in NYC. In doing so, Ode increased Chef Abishek's visibility and pivoted the restaurants to continue making profit during the pandemic.




Business Development
With the global pandemic shifting consumer behavior to take-out, we recommended creating DIY Pani Puri Kits and a Delhi Date Night for Two special as competitive offerings for customers to indulge in the Madam Ji experience from home. Both of these items increased sales and their popular sit down brunch menu was also created with our advisement.





Hosted the premiere of Indian Matchmaking Season 2 with Brown Girl Magazine


Part of the official NYC guide


Catered Pakistan Flood Relief Fundraiser with HYFN

Two years in, Madam Ji is now a staple location for Indian food in Manhattan and South Asian disapora events.


Semonti

Types of Services
Brand Strategy
Go-to-Market strategy
Social Media Strategy
Event Production
Content Development 

About the Client
Semonti is a lifestyle brand by Bangladeshi-American Semonti Wahed. Her artistic abode, Semonti is a platform to create unique pieces to honor our collective journeys and signify solidarity across communities.





Background
Ode was tasked with aiding in the brand launch of Semonti to create a cohesive brand identity and a strategy that reflects Semonti’s personal values that are core to the thought process of the company.

Having scaled multiple businesses from the ground up, we used our prior learnings and expertise to advise on a launch strategy that would be low cost to start with but allow multiple avenues of content to build marketing and create a customer base.

Ode end-to-end produced an editorial campaign consisting of product photos, model photos and a collection video for use across the website, social properties, newsletters and at physical events.





Content Development

The Inheritance Collection campaign release video showcases an inaugural collection of sarees, each a dedication to Semonti's roots on digitally printed cotton.

Kulture Khazana

Types of Services
Brand Strategy
Go-to-Market Strategy
Business Development
Product Development 

About the Client
Kulture Khazana is an Indian cultural toy brand focused on making heritage and culture accessible and shareable. They have provided children’s materials to over 9000 families, public libraries, non-profits, temples, and schools across the United States.




Background
Ode is an integral part of Kulture Khazana's end-to-end strategy and product innovation pipeline. Working together year-round, Ode has played an influential role in various facets of the brand, including packaging, marketing materials and content strategy. Our work together has resulted in Kulture Khazana’s product placement at Target and Nordstrom, and its winning of the 2022 Fedex Small Business Grant.



Product Development
Ode produced “Treasure Tales,” a storytime album as a free cultural educational resource for parents to play for their kids at bedtime and on road trips. The album has garnered 3K+ streams.




5000+

increase in Instagram followers over first two quarters

350,000+

impressions on social media posts and stories

46%

open rate on newsletters

300%+

sale increase immediately following launch of Diwali marketing campaign including an influencer strategy resulting in selling out of inventory within 24 hours




What started as a social media consulting relationship has now evolved into a strategic partnership. In about a year of us working together, we have built an engaged community and an intentional brand for Kulture Khazana. They've been a big part of social media campaigns, press contributions, new product launches, partnerships, and customer acquisition strategy. Jashima and Suswana are an integral part of strategic decision-making and building the future of Kulture Khazana.

Akruti Babaria

Founder of Kulture Khazana

Let’s work together

 
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